Feeding is so important for young families.
As a mum of three, I know how tough those early days can be. Whether you’re breastfeeding, using formula, or starting solids, we all want it to be as easy and stress-free as possible.
Pippeta began in 2020 with beautifully designed suction bowls and plates to help make mealtimes a little less messy. But our journey didn’t end there. We dug deep into breast pumping science, chatted with lactation experts, and swapped stories with real parents to truly understand your needs and struggles. That’s how we created our award-winning, hands-free breast pumps, designed to be worn wherever, whenever. We wanted to empower mums to keep living their lives while sharing feeding responsibilities with the whole family, whether it’s dad taking the night shift or grandparents lending a hand. In a world where new mums are often made to feel uncomfortable about pumping in public, Pippeta is here to make it easier to enjoy and normalise for the next generation.
We’re all about simple, affordable, great quality products for every stage of the feeding journey, backed by a supportive community of parents who’ve got your back.
I hope Pippeta brings as much joy to your family as it does mine. Here’s to happier, easier feeding times ahead!
With love,
Made by a mum, for mums and families everywhere
WHY ‘PIPPETA’?
Pip-eh-ta
Our founder, Aimee, was given the nickname ‘Pippeta’ by her husband’s grandfather when they first met. His thick Italian accent and playful way with words made it stick.
“Luigi was the kindest, warmest person you could meet, always putting family first. When he passed away in 2012, it felt right to honour him by naming Pippeta after him – a brand built on love, kindness, and family values, just like him.”
~Aimee,
Founder
